Email marketing is one of the growing marketing techniques. It is very useful if done the right way and can make you a lot of money. However it is a little tough to learn and many people do make mistakes which just wastes their time and does not gain them anything. SO here are somethings you should not do in email marketing.

Don’t treat your customer like as if he is just one of your mailing lists . if you do not have enough personal interaction your message will probably be ignored. A good idea is to address them by their name instead of ‘Dear friend’ or anything like that. This will improve your customer’s response to your message.

Avoid having a general subject or message. Make your subject catchy or otherwise your email will be buried among the many other emails. In your actual message try to have something that has a call to action and grabs the reader’s attention so that he reads the message with more interest. Try to as exciting as you can.

Make sure you always send out a test email and try it with different email services because not all email programs have the same setup and opening layout as yours. Maybe there is a different one and it makes your email’s appearance to look bad and hence automatically ignored by the recipent.

Remember try new strategies and judge the results and find those that work. That is the only way you can be good at email marketing or in general everything if you follow trail and error.